ON OFF SOCIAL MEDIA has taken on an exciting project for many years.
Tsobaris is a leading provider in Greece offering barber equipment and grooming products for both professional barbers and personal grooming. The company offers a wide range of high-quality tools that meet the needs of both professionals and regular users.
The challenge was to unify Tsobaris' extensive experience, its wide range of products, and its commitment to quality by creating two separate social media accounts: one for barber equipment and one for grooming tools. Our goal was to reach different audiences with customized content that reflects the high quality and innovation of Tsobaris products.
At ON OFF SOCIAL MEDIA, we implemented a multi-channel strategy to offer Tsobaris a refreshed digital presence. We highlighted the company's expertise and reliability while promoting its products through creative content and modern digital marketing tactics. An additional goal was to increase the audience and broader recognition of Tsobaris products across various demographics.
The result was a strong establishment of Tsobaris' digital presence online. Many new customers came into contact with the company's products and became loyal consumers.
Here are the strategies we applied:
Strategy
- We identified potential buyers in detail through thorough market research.
- We created targeted advertising content for each audience group.
- We developed engaging and socially friendly content that speaks directly to the audience about Tsobaris' products.
- We designed the logo for the grooming products account.
- We used a color palette to differentiate the categories.
Creation and Communication
- We designed unique content to inform, inspire, and build a sense of trust.
- We created posts and videos for Facebook and Instagram that elicited positive emotions and needs from users.
Execution
- From the beginning of the collaboration, Tsobaris' audience increased with lower advertising costs.
- Followers and potential customers from social media continue to grow.
ON OFF SOCIAL MEDIA provided Tsobaris with a fresh start in its digital presence, establishing a clear identity that adapts to the rapidly changing environment and promoting the exceptional characteristics of its products.
Our next goals are:
- Complete renewal of its corporate website.
- Creation of a functional site or e-commerce platform where users can easily find what they are looking for.
- Increasing brand recognition of both brands among the target audience.
- Developing interactive content to enhance engagement with the audience.
- Collaborating with opinion leaders to highlight the company's unique features and added-value products.
- Greater emphasis on the development of pre-sale and post-sale services.
