ON OFF SOCIAL MEDIA took on a new and exciting project this time.
IDL is a pioneering company in its field, specializing in the manufacturing and provision of braces for scoliosis and kyphosis. With cutting-edge technology and expertise, IDL is shaping the future of orthopedic care.
ON OFF SOCIAL MEDIA has taken over the management of IDL's Facebook and Instagram accounts, creating content and targeted strategies for their campaigns. Additionally, the goal for the near future is to enhance IDL's website, making it more attractive and informative for users.
The challenge in this project was to integrate various aspects of IDL, such as their specialization and know-how, commitment to innovation, and dedication to high-quality orthopedic care. We also needed to communicate these values to a broad audience, from patients and doctors to healthcare providers.
At ON OFF SOCIAL MEDIA, we implemented numerous strategies and tactics to boost IDL's digital presence. We created a new, modern look that reflects the company's innovation and expertise, attracting their audience with clear and impressive messages.
The result was the gradual establishment of IDL's digital presence online, allowing many potential customers and partners to become familiar with and appreciate their products.
Strategy:
- Conducted extensive research to identify stakeholders and their purchasing behavior.
- Created targeted advertising content tailored to different audiences.
- Highlighted IDL's innovation and expertise through engaging and informative content.
- Provided suggestions for the renewal and improvement of the website.
Creation and Communication:
- Set up Instagram from scratch.
- Set up the Meta business account and pixel to track metrics.
- Designed content that informs, inspires, and enhances IDL's credibility.
- Developed posts for Facebook and Instagram with attractive graphics and videos.
- Created emotional and informative videos that directly address the audience.
- Ensured the content was informative for both patients and those interested in scoliosis-related topics.
Achievments:
- From the beginning of the collaboration, IDL's audience increased significantly with effective cost management for advertising.
- Implemented value-for-money campaigns.
- Increased website traffic.
- Increased followers and potential customers from social media.
Overall, ON OFF SOCIAL MEDIA succeeded in renewing IDL's digital presence, creating a clear identity, and promoting their expertise and innovation.
Our next goals are:
- Highlight more success stories of the company.
- Increase the company's involvement in events and conferences related to their products.
- Promote the company through opinion leaders and industry influencers.
- Upgrade the site for improved functionality and develop a product-aligned identity.
