Energy Avenue is the eshop of the Public Electricity Supply Cooperative. PPC is the leading company for the production and supply of electricity in Greece, which deals with the production, distribution and sale of electricity to sellers. In view of the above, we are particularly pleased that a company of this magnitude has entrusted ON OFF SOCIAL MEDIA with the promotion of its online store through social networks.
The desire of the company was to communicate in the best way their new online store to the members of the association and at the same time to advertise the competing products to the general public. The results were impressive from the first moment of cooperation.
Strategy
- We utilized each communication channel with the target audience and informed them about the start of the online store.
- We rewarded the users from the first moment with discounts and fantastic offers.
- We have looked, with successful campaigns, at potential customers who do not have access to physical stores.
- We carefully studied the statistics and the flows of visitors in order to integrate them in the new promotions and in the commercial policy of the company.
Creative and Communication
- We updated all the social pages with modern and attractive content.
- We made attractive videos that highlight the collections in the best way possible.
Performance
- Members of the association embraced the new e-shop from the first moment.
- To be specific, from the first 2 months, the e-shop had income, which according to our experience, a company can only achieve after 2 years of continuous advertising and promotion.
- Within 3 months, we were able to increase the amount each consumer spends per purchase, without increasing advertising costs.
- The creation of attractive advertisements, the correct interpretation of the advertising indicators, as well as the correct targeting and distribution of the advertising budget, lead us to an immediate return of the initial investment cost of the online store.
- The financial results were beyond due. We did not only achieve the company's monthly goal, but we also surpassed it by 20%.
- We increased the registrations in the e-shop by 40%. Note that we have registrations from ordinary users, who are not members of the cooperative and we consider this a great success. Always taking under consideration, the supply in the retail trade but also the huge competition.
- We spoke to the hearts of users from the first moment. 1/5 of its audience was achieved in the last 2 months as the follower's increase rate was doubled and the brand already become well-known by Facebook and Instagram. The followers applauded every promotion by providing quality engagement on the Facebook page without additional investment.
- Through quality content, we increased the followers of social pages without investing a single cent.
Energy Avenue and ON OFF Social Media is all about delivering digital marketing success to a new audience of different ages. Merging years of experience and years of tradition to a new era of a digital environment, rebranding the company and making certain that it can constantly grow in this fast-changing situation and benefit at its most in a digital world.
