The Power of Video Marketing

Videos are a way for companies to increase their brand awareness, increase engagement with their customers, conversions, and sales. 84% of people say that they have been persuaded to buy a product or a service only by viewing a brand’s video.

Videos are an important marketing tool, as 93% of marketers who use videos state that it is an imperative part of their marketing strategy.


The Power of Video Marketing

Video Marketing is the promotion of a brand on all social media channels by using video. By 2022, 82% of the global internet traffic will be video traffic, as it has been developed into the most shared type of content.

It is easier to use ads through social media platforms and videos can explain the beat of your brand in a simple and creative way.

There are many different types of videos. The most important are:

●    Product videos
●    Tutorials
●    Ads
●    Presentations
●    Explaining videos
●    Vlogs
●    Live videos and Live streams

In digital marketing, things are evolving rapidly every day. The pandemic has affected the strategy of many marketers as well.

●    69% of non-video marketers admit that they will begin to apply video as a marketing tool in 2021.
●    60% of marketers foresee the pandemic to affect their video marketing budget for 2021.
●    24% of video marketers stated that they adopted video for the first time in 2020.
●    Almost, 40% of marketers say their plans around video marketing have been, or are being affected, by the coronavirus pandemic.  

There are plenty of reasons to use video widely as it generates effective communication with the consumers, simply captivating and providing content and worthy information for users to consume, usually with a brief story.

#1: Creates trust 

People are more likely to share video content they love with their friends and their closest people, rather than a simple post or an image.
Posts with a video on social media have added views by 48 %. In general, 6 out of 10 people would prefer to watch online videos than television.

#2: People prefer videos

78% of people watch online videos every week, and 55% view online videos every day. It is much easier for people to remember something they watched in a video, because a small storyline triggers specific emotions and it is easier to remember than the pictures.

#3: Traffic and purchases. 

It can increase the results. In fact, 93% of brands got a new customer because of a video on social media and 84% of video marketers state that video has helped them generate leads. 

#4: SEO results

YouTube is the world’s 2nd greatest search engine (owned by Google) so relevant videos are preferred by Google in their search results.
Organic search results are increased by 157% if using a video. 

#5: Better presentation of a product or a service 

People usually do research before ordering a product.
96% of people have seen an explanatory video to discover more details about a product or a service and 69% of them claimed they would prefer to watch a brief video.

#6: Return of investment (ROI) 

Having a video on the first page can boost the conversion rate by up to 80%, as users tend to remain more time in the site and finally complete a purchase. 83% of video marketers state video is an important means, to improve the average time a visitor spends.

And 78% of video marketers state that video has instantly promoted and increased their sales. 

The number of enterprises implementing video into their marketing strategy has increased from 61% to 86% in the last 5 years.  

86% of businesses have video as a marketing tool.

In a few words, the majority is using it, the users are asking for it but most importantly, it makes users feel connected.





Τhe article was written by Giannis Doukas

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