Let's talk about TikTok. How to promote your business from TikTok.

What is TikTok

It is a video-based Social media platform using nice music, funny and entertaining videos. In February 2021, TikTok was the most downloaded non-gaming app globally, with higher than 56 million installs.

It belongs to the same category as YouTube and it has 800 Million Active Users Worldwide.

Let's talk about TikTok. How to promote your business from TikTok.

The app is based on videos that max out at 15 seconds or up to a total of 60 seconds, and people engage with other videos by scrolling down their feeds.

People can like or comment on your videos, make a duet with you and follow your account like they do on  Instagram or Facebook. There is also the option to set up notifications so they are notified whenever you upload a video or begin a live streaming.

Nearly all famous songs on the radio are available on TikTok without copyright violation matters. As a result, lots of choreography videos are  going viral on the platform, as somebody can film a video of themselves dancing to a particular song. It's very entertaining and contains exciting content, as users seem to enjoy it.

A common user consumes 500 minutes each month on the TikTok app.

Lip syncing, challenges, dance videos, pranks, parkour videos, scenery moving videos, magic tricks, trends, replying to comments with a video of yourself, live streaming, dance challenges and even creating new trends by using specific hashtags and songs, are the most common ones you can see.


Creating a video

The creation is available in a simple step, by hitting the plus button at the bottom of the screen. TikTok will ask for permission to access your phone’s camera, photos, and microphone.

Following, you’ll notice the recording sheet come up with a red circle button to start recording. Select either the 15-second or 60-second preferable duration. Then begin producing the video!

To attach a song to it, hit the Sounds key close to the top of the recording screen.

While the Sound library initiates, there is the option to browse the latest releases, styles, trending playlists, and even movie theme music.

Click it from the library and then touch the red checkmark key to establish your decision. Furthermore, you can add multiple effects to your video, trim the song or use specific filters. 

Ultimately, write your description, a hashtag, tag a friend, or even a link. Then save the video to the device, upload it, and control who can view it. Boom ready to go!

TikTok’s video production features comprise many options such as a timer, start and stop recording, live streaming, time effects, split screen, green screen, and many other interesting options. 


Audience using it

Let’s begin with the fans because indeed, TikTok is preferred by specific kinds of personalities. If you are aiming to advertise on business people, preferably use LinkedIn or Facebook, not TikTok. 60% of US users are between the ages of 16 and 24.

  • In the US, TikTok is accepted by twice as many women as men.

We should also note that the average age of TikTok users is rising since September of 2016 when it was first launched.

Nevertheless, a wide variety of people has started using TikTok. Nearly 38% of TikTok’s users within the US are above 30.

While businesses have been hesitant to embrace its use, it is expected to improve in 2021. 23% of internet users in the US have seen at least one TikTok video and 9 out of 10 TikTok users use the app more than once within a day.

TikTok is additionally great at maintaining people engaged on the app, as users typically use it 45 minutes a day.

In numbers:

  • It is used in 154 Countries
  • It has the highest Social Media Engagement Rates Per Post
  • More Than 90% access the app from Android Devices
  • It has 52.1% Engagement Rate
  • Already, 50. 74% of TikTok’s Users have been active since December 2019.
  • TikTok 2020 downloads were calculated at between 850 million and 987 million, excluding Chinese third-party downloads.
  • 6 billion lifetime downloads of TikTok on iOS App Store and Google Play as of December 2020.
  • Businesses have spent more than $50 million on TikTok.

So, as it seems it is a fast-growing app with a young audience. One of the most important advantages is that it is cheap. You can generate branded content for free. In addition, no expensive equipment is required. Most users are just videotaping via basic cameras or smartphones from their home.



Advertising on TikTok-How to begin with

If you comprehend how an ad on Facebook is built, you can also generate an ad on TikTok as they have many options in common. You’ll pick an ad goal and target audience, produce a video, write a headline and a call-to-action message for your ad.

Using TikTok business, you have the option to access detailed analytics to review the ad’s performance. In order to obtain accurate analytics data on your TikTok videos, the TikTok account needs to be upgraded to a “pro” account. This doesn’t cost anything.

By tapping the “Privacy and Settings” section on the app, select “Manage my account,” and choose the option to enable the “pro” upgrade.

Clicking on this option, you can choose an account type ”content’’ or ‘’business’’ to transform the account into a business one.



The thing you need to avoid is to begin practicing an app and not having any idea what you are doing or which is the most viewed content. By examining what kind of content works on TikTok and how to interact with others on the platform, your company can match into the culture easily. 

TikTok is all about fun, engaging content and visually interesting videos. By examining the TikTok trending page, you’ll find numerous funny and unusual videos with the most famous songs. 

The most viewed content category on TikTok was entertainment, gathering in total 443.3 billion hashtag views. All the most famous content categories of TikTok have over one billion views since June 2020. In the second place, there is the dancing category, with a total of 150.3 billion hashtag views.

The next top categories are Pranks, Fitness/sports, Home renovation/DIY, Beauty/skincare, Fashion, Recipes/cooking, Life hacks/advice, Pets and Outdoors.

It seems like a good opportunity for businesses in the sport, beauty, and fashion industry to start with. Therefore have a glance and target precisely. 

TikTok prefers a good challenge. This is why many businesses use a hashtag to start a sort of "challenge" for their audience. This challenge may be a simple dance move, inviting people to do the same or perform a special trick or tease on another person.



Tips and tricks on how to create a Campaign on TikTok.

Be authentic and use the same approach with your own content.

By revealing your brand’s actual nature, users will feel related to you and associate with you, which is something that  builds trust.

Check the most trending content.

 As mentioned above, it is important to create a nice content that people crave to find and enjoy. The app is based on the most used hashtags and the interaction on the videos, so those are the most promoted ones by the program. 

Participate in hashtag challenges or trending dances and songs. 

 Encourage other users to generate content for you. Harnessing the benefits of this user-generated content (UGC) is a requirement for advertising on a platform on which content is developed through challenges.

Keep it simple.

A simple eye-catching video that exhibits your products will grow and the more authentic the video, the more people will embrace it. So be original rather than trying to copy others and fail.

Keep Creating Content.

Constantly generating videos that answer to these trends, is important for a successful marketing approach.


TikTok provides four different sets of ads:

  • Infeed Native Content: It looks like Instagram story ads or Snapchat  hold similar features to website clicks or app downloads.
  • Hashtag Challenges: The option to use promoted hashtags to generate more engagement, engage users and bring influencers, rather than using hashtags on your own to make a challenge. 
  • Brand Takeovers: Image, GIF, or video ads that provide one brand with the chance to prevail on a particular topic for the day.
  • Branded Lenses: Branded lenses similar to the Snapchat 2D and 3D lenses for faces so that users can try them out.

Similarly, with any social media app, ads aid your business to be presented to a large number of users. 


Recommendations directly from TikTok

Focus on content creation

  • Vertical videos for a better experience on the app.

  • Keep videos short around 15-20 seconds long.

  • Up to 3 Ads in the Ad Group to avoid repetition.

  • Renew Ads on a weekly basis.

Invest more at first on advertising

If installing up a conversion campaign, TikTok advises bidding 20%~30% higher than the predicted CPA. This guarantees the new campaigns bring sufficient traffic volume, and the algorithm can understand and focus on the right audience.

Balance your targeting

If your target audience is very simple, use demographic targeting. In any other situation, avoid applying multiple aiming in the same Ad Group.



If you have a company, TikTok marketing can be an excellent choice for your brand, as there is comparably light competition on the platform.

Moreover, targeting younger ages or the new millennials can be a great option, especially if the targeting is merely demographical. 

Don’t make ads, make a new trend, start a new challenge by creating your hashtag. Therefore, you need to connect with them creatively if you want to be successful on the platform.

Content that fails to entertain just doesn’t work.

Remember, people are here for entertainment!











Τhe article was written by Giannis Doukas

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